Inside Flipkart: From 2007 to Now Into a $7.3 billion business
Startup Type:
Headquarter: Bengaluru, India
Current Status: Active (majority owned by Walmart since 2018)
Founders: Sachin Bansal, Binny Bansal
Founded Year: 2007
Investors: Tiger Global, SoftBank, Naspers
Funding Raised: $7.3 billion
What Is the business model of Flipkart?
E-commerce marketplace selling a wide range of products in India, similar to Amazon, with revenue from online retail sales and third-party marketplace commissions
How Flipkart got started?
The Bansal duo started Flipkart in 2007 out of an apartment, initially selling books online in India, they gradually expanded into electronics and more categories, building trust through cash-on-delivery and a customer-friendly return policy
what growth strategy has Flipkart followed?
Gained early dominance by focusing on Indian consumers’ needs: pioneering cash-on-delivery, aggressive discounts during festive sales, and investing heavily in logistics and supply chain to reach customers nationwide, eventually leading to Walmart acquiring a majority stake in 2018
what are the top products/features of Flipkart
Flipkart online marketplace, Myntra, Ekart logistics, Flipkart Pay Later
what was the biggest challenge faced by Flipkart?
Battling Amazon’s entrance into India and navigating local regulations on foreign investment in e-commerce, which forced restructuring of its marketplace model; also had to build delivery logistics from scratch in a challenging infrastructure environment