Inside Magic Leap: From 2010 to Now Into a $3.5 billion business
Startup Type:
Headquarter: Plantation, USA
Current Status: Active (pivoted to enterprise AR market)
Founders: Rony Abovitz
Founded Year: 2010
Investors: Google, Alibaba, Qualcomm Ventures
Funding Raised: $3.5 billion
What Is the business model of Magic Leap?
Augmented reality (AR) technology company that developed the Magic Leap One AR headset, aiming to overlay 3D virtual objects onto the real world; revenue from selling its headsets and software platform
How Magic Leap got started?
Abovitz founded Magic Leap in 2010 in Florida, operating in secret for years and raising billions on the promise of a revolutionary AR headset, it finally unveiled a product in 2018 after much hype
what growth strategy has Magic Leap followed?
Generated massive intrigue by keeping technology details secret and demoing imaginative concepts to investors, raised unprecedented funding which it used for years of R&D, and now focuses on healthcare and industrial AR solutions with a smaller, enterprise-oriented strategy
what are the top products/features of Magic Leap
Magic Leap 2 AR headset, M L OS, enterprise AR applications
what was the biggest challenge faced by Magic Leap?
Delivered initial product that fell short of lofty expectations, leading to poor sales, layoffs, and the founder’s exit in 2020 as the company pivoted from consumer focus to enterprise uses to survive