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Inside OpenSea: From 2017 to Now Into a $427 million business

Startup Type:

Headquarter: New York, USA

Current Status: Active (private; market leader in NFTs, though activity fluctuates with crypto trends)

Founders: Devin Finzer, Alex Atallah

Founded Year: 2017

Investors: Andreessen Horowitz, Paradigm, Coatue Management

Funding Raised: $427 million

What Is the business model of OpenSea?

Online marketplace for buying, selling, and trading non-fungible tokens (NFTs) representing digital art, collectibles, and more; generates revenue by taking a commission on each sale

How OpenSea got started?

Founded in late 2017 as cryptocurrencies enabled NFTs like CryptoKitties, Finzer and Atallah built OpenSea as one of the first open marketplaces for various NFTs, allowing creators and collectors to transact freely, and launched during the early NFT community growth

what growth strategy has OpenSea followed?

Became the dominant NFT platform by being early and supporting multiple NFT standards and collections, riding the wave of interest in digital collectibles, it secured major funding during the hype cycle to scale up and address user experience and trust/safety on the platform

what are the top products/features of OpenSea

OpenSea NFT marketplace, collection storefronts for creators, NFT item minting tools

what was the biggest challenge faced by OpenSea?

Handling explosive growth during the 2021 NFT boom – the platform experienced surges in activity that strained its infrastructure and faced issues like rampant plagiarism/scams, prompting improvements in verification and safety features