Inside Wiz: From 2020 to Now Into a $600 million business
Startup Type:
Headquarter: Tel Aviv, Israel
Current Status: Active (private; one of the fastest companies to $100M ARR in cybersecurity)
Founders: Assaf Rappaport, Ami Luttwak, Yinon Costica, Roy Reznik
Founded Year: 2020
Investors: Sequoia Capital, Index Ventures, Insight Partners
Funding Raised: $600 million
What Is the business model of Wiz?
Cloud security startup that provides a platform to scan enterprise cloud infrastructure (across AWS, Azure, GCP) for vulnerabilities and misconfigurations without agents, selling its product as enterprise SaaS
How Wiz got started?
Founded in March 2020 by ex-Microsoft Cloud Security executives, Wiz quickly built a platform that uses cloud APIs to analyze security risks, their approach resonated and within a year they achieved one of the fastest growth trajectories in cybersecurity
what growth strategy has Wiz followed?
Leveraged the founders’ credibility and a novel technology angle to land big customers early, rapidly iterated on product with customer feedback, and used record-breaking fundraising to aggressively expand sales and marketing, making it the poster child of the cloud security unicorns
what are the top products/features of Wiz
Wiz Cloud Security platform, agentless scanning technology, dashboard for cloud vulnerability management
what was the biggest challenge faced by Wiz?
Facing a crowded cybersecurity market and the challenge that many organizations already have numerous security tools — Wiz has to prove its agentless, cloud-native approach finds critical issues that others miss, and also manage rapid growth and high customer expectations after raising at a $10B+ valuation within 18 months